We are global betting & gaming specialists delivering growth by connecting betting, gaming & media
Cyclickal is a global betting and gaming consultancy dedicated to forging strategic connections between media brands and betting operators. We unlock new opportunities for both sides to maximise their revenue and expand their audience.
OUR SERVICES
What We Do
Cyclickal connects betting and media brands to drive business growth. Working with business leaders and their teams, we increase customer engagement, loyalty and user value.
Betting Operators
Cyclickal specialises in developing strategies that drive growth and success for betting and gaming brands. We create strategic partnerships across all gaming verticals.
Data-Driven Insights
Using data and analysis, we provide betting companies with actionable insights into market trends, customer behaviour and competitor strategies to optimise their operations for maximum growth and profitability.
Enhanced Engagement
By integrating engaging betting and gaming content into media, we transform and enhance the user experience to increase interaction and loyalty.
Expanded Reach
Through strategic partnerships, we help betting operators scale their brand visibility. Connecting with media opens up new avenues to reach wider audiences beyond traditional platforms.
Retained Customer Growth
We create strategies to identify early value, deepen engagement with retained customers and generate sustained player revenue.
Media Brands
Cyclickal specialises in bridging the gap between media brands and betting brands worldwide to create amazing audience experiences and drive business synergies.
Diversification of Revenue Streams
Partnering with a betting and gaming operator diversifies revenue streams. Media brands can tap into the gambling market and generate additional income beyond traditional advertising and subscription models.
Increased Audience Engagement
Betting content is highly engaging, particularly within entertainment media. Betting and gaming provide media audiences with interactive content, odds, live betting updates and exclusive promotions.
Access to Exclusive Content and Data
Betting companies have access to exclusive data and insights into how audiences engage with events. Media businesses can leverage this insight to enhance their coverage, differentiate and provide their audiences with unique experiences.
Growth Opportunities
Betting and gaming open up new growth opportunities and untapped global audiences. Integrating betting content into live broadcasts, experiences and activating new sponsorships allows both parties access to each other’s audiences to drive new value.
OUR APPROACH
How We Do It
Our work is reflected in our data-driven approach, ensuring that every decision is informed by insights that drive profitability and growth. Through research and strategic alliances, we empower our partners to tap into new markets, elevate user experiences and stay ahead of the ever-evolving betting and gaming and media industry landscapes.
Data
We utilise proprietary data analysis, research and testing to define and design how to deliver the way forward for your business objectives and requirements.
We will recommend what will make the biggest difference to your business growth and help with you identify priorities.
Optimisation
Working together with your teams we set action plans and goals along with milestones and checkpoints.
Our feedback loop ensures we are continually optimising based on new learnings and from implementing the agreed approach.
Strategy
We will work with your business to define the challenge and align on the scope of work and success criteria.
The creation of strategy and defined areas of growth will ensure best practices, benchmarking against the industry, focusing on speed of delivery.
Innovation
Through market research, trend analysis and our network, we uncover untapped markets, emerging trends and innovative solutions that create growth and opportunity.
We thrive on exploring new ideas and developing creative solutions to drive your business forward.
Define
Stakeholder & Goal Alignment
Discover
Market & Internal Insight Generation
Develop
Action Planning & Strategy Creation
Deliver
Implementation, Tracking & Refinement
OUR APPROACH
Using 720° Impact
Our proprietary four-stage, 720-degree impact approach ensures that improvements are both organisation-wide and ongoing, and will help embed a culture of constant learning and refinement.
GLOBAL SPAN
Where We Build Growth
Cyclickal has a global reach with partners and experience across multiple international markets. Whether it’s sports, casino, slots or any betting vertical, our international presence ensures that our clients and their users can engage in the excitement of online betting and gaming, sports and entertainment experiences.
Some of our global partners include:
United Kingdom: Kindred
Canada: Casumo
Brazil: Lance!
Japan: Yolo
Africa: Parimatch
OUR SUCCESSES
What We’ve Done
We work with the betting industry’s leading companies and operators. These partnerships and projects provide amazing opportunities to create innovative solutions, enhanced user experiences that drive growth. All tailored to meet the unique needs of our partners and clients.
MEET THE TEAM
Who We Are
A team of proven value accelerators, we’re sector specialists. From start-ups to large groups, we’ve partnered with a broad range of global businesses. Working together to accelerate: Revenue Growth, Sale Price, Internal Capability and Profit.
Gerry Murray
Director / Co-Founder
Co-Founder & Director who specialises in driving business growth from data led insights. With a media agency and response led background working on brands like Fox & Sky.
Matthew Booth
Director / Co-Founder
Co-Founder & Director who has built betting and gaming brands over 25 years and held C-level roles at Betfair, 32Red & Kindred.
Phil Hudson
Managing Director
MD of Betting & Gaming with experience across some of betting’s biggest names including Ladbrokes, Betfair, 32Red & Kindred. Phil is a leader in organisational development including compliance and customer experience management.
Tim Crow
Non-Executive Director
Experienced and proven business leader who has been at the forefront of sport for over 30 years, including as a global sports agency CEO and rights holder marketer.
CONTACT US