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32Red

Scaling up 32Red into an attractive acquisition target

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In 2014 we began working with 32Red, an ambitious business with an established UK presence, aspirations for growth and plans to sell. But one facing significant headwinds at the same time. Point of consumption tax was imminent and likely to put a significant dent on a business with only £2m annual profits. This, plus a product experience dependent on their platform provider and fierce growth in competition in online casino, meant they were struggling to understand the effectiveness of marketing. 

The business sold to Kindred Group in 2017 

£100m in revenues

£15m in annual profits

Sale at £2 per share for £175m

DMA Award winner for marketing effectiveness

32Red Case Study Tablet
Cyclickal 32Red Timeline
32Red TL Mobile
“The team at Cyclickal were key to growing 32Red over a number of years working together. Matt, Gerry and Phil led the growth strategy via clear insights and data which enabled the business to grow at pace”
Ed WareFounder of 32Red
“The success we created over the years was down to working together on a daily basis, collaboration and insight driven decision making”
Ed WareFounder of 32Red
“Analysing performance and working in a test and learn way allowed us to find and implement new opportunities to scale and grow the business quickly”
Ed WareFounder of 32Red
“I would have no hesitation in recommending brands to work with the team at Cyclickal”
Ed WareFounder of 32Red
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