Betfair
Working with Betfair to become a leader in player loyalty
Cyclickal is partnering on a project basis with Betfair, a leading global betting operator. Our vision is: “To build the most loyal and engaged player base in the industry”
Cyclickal reinvented the early player lifecycle and approach to cross-sell
We connected the Product and Commercial teams to align upon a companywide segmentation
CRM strategies were implemented ensuring customer engagement with the target audience
Data models were built driving incremental engagement and long term sustainable revenue
