Lottomart
Helping a startup establish themselves within a competitive UK market
Cyclickal began working with Lottomart in July 2019. A UK only, mobile only, lottery betting business with £50k monthly revenues, they had spent significantly earlier that year acquiring to drive growth, but had seen none of the marketing spend pay back. The business looked to Cyclickal for help resetting their strategy and plotting a route to profitability and growth.
Within 1-year the business had seen monthly revenues grow to in excess of £1m
Moved the business from no return on marketing investment to a 60-day ROI
Helped launch the business into the second market
Developed and established a new data led marketing team
